I read an interesting marketing case study article recently (yes, that’s how I spend a lot of my spare time J ) and was enlightened by the results. It summarized a digital ad campaign using Google AdWords and broke the results data into two separate categories - branded keywords versus unbranded keywords.
The sorry state of sameness
The sorry state of sameness
The sorry state of sameness
I read an interesting marketing case study article recently (yes, that’s how I spend a lot of my spare time J ) and was enlightened by the results. It summarized a digital ad campaign using Google AdWords and broke the results data into two separate categories - branded keywords versus unbranded keywords.